Why parent and child calendars? What's the purpose?


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  • Official comment
    CHynek (Edited )
    Thanks for the great question, Charlotte! For most companies, setting up their calendars is pretty straightforward as they likely have a well-defined organizational structure (people/teams) and a clear list of content properties, channels, and initiatives they manage every day. But it's not always that simple. We also have very large, complex organizations using Divvy and it took quite a bit of trial, error, and internal discussion to land on a calendar structure that fit the bill.

    With that in mind, here are a few key considerations and a few resources that might be helpful. And as you know, we're always available if a quick phone call/virtual screenshare is desired.

    Calendar hierarchy - Divvy has three levels of calendars:
    1. Global calendar view (a.k.a. Standard View) - this is your main calendar view that aggregates and displays all content, campaigns, etc.
    2. Parent calendars - a grouping of child calendars
    3. Child calendars - these manage the schedules of individual initiatives and house the actual content items/projects
    Here's a simple presentation deck that explains this in more depth (with visuals): https://bit.ly/2UBlMNr

    Now, since each company is unique, every company may choose to use our calendar hierarchy a little differently. Several years ago, we wrote a blog post that goes more in depth on this very thing: https://bit.ly/3nBqBm7

    But, the vast majority of our clients take a property/channel-based approach. Meaning, they list out all of their content properties and channels (a website, a blog, email, social, etc.) and set up child calendars for each. In a larger organization, the parent calendar level becomes really beneficial to this so that individual business units or departments can create their own parent calendar, and then create child calendars under that to manage their different initiatives.

    Parent calendars are also beneficial in that they allow you to specify certain settings and meta data that should propagate down to all children. We don't yet have workflow propagation in place. That is on our roadmap, however.

    We hope this provides more clarity on the differences and how to best establish a calendar organization that fits your situation. Again, we're only a phone call away if you or anyone ever wants to talk through possible scenarios
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