This article walks through the available features for drafting and planning social content in DivvyHQ, and includes some best practices for managing social content within the DivvyHQ Sandbox.
Drafting & Planning Social Content vs. Publishing & Promoting via Social
Before we dig into the social content process, please note that DivvyHQ no longer has integrations that support direct publishing to social channels. But we understand that our clients still have a need to plan, create and publish social content. We removed direct publishing integrations because client feedback indicated that most (if not all) clients use their own social media management (SMM) tools for publishing.
That said, there are two distinct scenarios for drafting and scheduling social content that are accounted for inside of DivvyHQ:
- Using a Content Item to Plan & Create Social Content (to publish in the future) - In this case, you create an individual content item that will house one or more social posts. For example: You create a content item titled: Facebook post for Product XYZ. This content item lives on a calendar, has a content type and a deadline, and is displayed alongside all other content in your DivvyHQ account (your dashboard, calendar, etc.).
- Using Divvy's Promotion Tab (Sandbox) to Draft Social Posts - In this case, the content item you are working on might be some other form of content (ex: a blog post) and you will be using DivvyHQ's promotion tab to draft various social posts that will eventually be used to promote this content item. These social posts are not the same as those in scenario #1. They are stored differently in our system and can only be viewed in specific interfaces.
We want to make this distinction because your use case and visibility requirements may dictate that you use one or both scenarios in certain circumstances.
IMPORTANT NOTE: If you plan to post an image along with your social post, that image must be uploaded as an attachment to your content item. To do this, open the attachments tab and upload your image. You’ll then be able to select this image in the social post image gallery when drafting your social post.
Viewing Scheduled (Future) and Published Social Posts
Once you’ve started using DivvyHQ’s social drafting features, you can view and manage those individual social posts in a few different ways.
Manage Social Posts for an Individual Content Item
If you have previously saved a social-post draft for an individual content item, open that content item in the DivvyHQ Sandbox and click the Promotion tab. Drafts will be located at the top of the Promotion tab. Viewing All Social Posts via the Content Interface
To view a list of all your drafted/scheduled social posts, head over to the Content interface and look for the Scheduled Posts tab. In that view, you can use the "Post Status" filter to toggle between Scheduled (future) social posts and published posts. You can also cancel a scheduled post if necessary.