Introducing DivvyHQ's latest feature release: Campaigns Management
If you’ve been working in marketing or advertising for any length of time, you’ve probably planned and executed your fair share of campaigns over the years. But despite today’s content marketing purists trying to steer companies and agencies away from the campaign mentality, reality dictates that most companies still produce a majority of their content to promote specific, time-bound programs and events.
To properly support this reality, DivvyHQ now provides a robust campaigns management area that will help you keep your campaigns, and their supporting content, more organized.
To get started, let’s create a campaign. Click the Add New button in the upper right, and click Campaign.
Type in your campaign name, and then select it’s associated calendars. Since certain team members and content types are attached to specific calendars, this calendar selection ensures only those people will be able to see and manage content for this campaign.
Next, select a campaign type. Three campaign types are available, including Regular Campaign, which could be things like promotions or a product launch, an Event, or a Content Theme. Lastly, select the campaign’s start date, end date and then click SAVE.
Your new campaign will now be visible as a spanning event on your DivvyHQ calendar, and available in Divvy’s new Campaigns dashboard. From this list view, you can single click to view the campaign description, you can search for campaigns or use filters to locate campaigns based on date ranges, calendars, campaign types or campaign status. Data columns can also be managed much like Divvy’s Content interface.
To view or edit the details of a campaign, click View Detail. Divvy’s new Campaign Detail View provides a much more robust set of fields to capture and manage your campaign details. By clicking Edit in the top right, you can edit all campaign fields, including adding your campaign team and a campaign description. This interface also provides a full list of all content items that have been associated with this campaign. This should be a big time saver for checking in on the progress of current campaigns, or reviewing the performance of past campaigns.
When you’re done editing a campaign, you can click the back arrow in the upper left next to the Campaign Detail header.
In the event that you want to Delete a Campaign, go to the campaign detail view and click the trash can icon in the upper right. Confirm the deletion by clicking Delete.
Ok…So I’ve shown you how to create and manage your campaigns, but how do you associate content with those campaigns? Let’s create a quick content item and make the connection. Let me quickly fill in some details and head over to the DivvyHQ content editor. In the left column, expand the content strategy area and you’ll see the campaigns drop-down menu at the top. Just select your applicable campaign and then hit save. This content item is now attached to this campaign and you can confirm the connection by viewing the detail of that campaign.
Thanks for watching our demo of DivvyHQ’s new Campaign management features. We hope you like what you’ve seen. As always, if you have any feedback or suggestions, don’t hesitate to let us know.
Thanks again, and Happy Divvying!