A guide to implementing and using the content strategy fields in the calendar admin section.
The Divvy Details
Content Strategy Fields
Content strategy is a key, upfront component of any successful content marketing initiative. Typical content strategy exercises include identifying your key audiences (personas), being thoughtful about the content topics they care about and having a plan for how to produce and deliver that content to them on a consistent basis.
With these best practices in mind, DivvyHQ provides several common, content strategy fields that can be preloaded with meta data that you've identified through your content strategy process. This allows you to mold your content strategy into the application, tag your content appropriately, and use this valuable metadata for various filtering and reporting purposes.
Content strategy meta data can be added on a per calendar basis or at the Parent and All Calendars level. You can preload the following content strategy fields:
- Topic/Categories – Allows you track certain topics and categories essential to your content strategy.
- Target Audiences – With whom does your content need to reach and resonate? Keep yourself and your team focused in on those individuals during content production.
- Buyer Stages – Have you mapped your buyer's journey? Which content types or topics would be most effective at each stage? Organizations who are thoughtful about this often "win".
- Publishing Channels – To which channels do you publish content? Preload your publishing channels so your team knows where each piece will ultimately live.
- Promotional Channels – Will you be promoting your content after it's published? Keep your team on the same page.
- Keywords/Tags – We all know the power of Google. A keyword-centric content production and optimization effort should be part of any content marketing program. Keep your keywords top of mind whenever you are creating content by making use of this field.
How to Load Content Strategy Fields
Before you start populating these fields with data, think about which calendars your data is applicable to. You have the option to add meta data to single calendars, Parent calendars (Enterprise only) or at the All Calendars level. There is some data propagation set up behind the scenes, so for example, adding a content topic at the All Calendars level will propagate that topic down (make it available) to all parent and child calendars. This may be a big time saver if you have consistent topics or audiences that are applicable to all your calendars.
Select how you want to load your content strategy data via the calendar drop-down menu in the top blue header. Then simply fill in the corresponding content strategy field and push the green Add button (see Figure 24).
Pro Tip: If you’ve added your content strategy meta data at the All Calendars or Parent calendar level, you can adjust which values will be present at the child calendar level using the checkboxes next to each value.
Editing or Deleting a Content Strategy Values
Next to each content strategy value, you’ll see blue Edit and Delete links. You can use those to manage the values that you’ve entered previously.
Requiring or Disabling Content Strategy Fields
Under each Content Strategy entry field, you'll see Required and Disabled checkboxes (see Figure 25). In the event that one or more of these content strategy fields are either super important or not relevant at all, you can check the appropriate box. If you require a specific field, users will not be able to save a content item without checking a value in that field. If you disable a field, that field will not be visible within Divvy's Sandbox and CI Slide-in > Content Strategy section.